Low Budget Advertising Strategies
Low budget advertising strategies will allow you to extend your marketing budget, no matter how small it is. The most important thing is to find the most effective marketing strategies for your business. Whether expensive or inexpensive, the advertising may be a waste of money, if it doesn’t bring you any client. Moreover, you need to examine your specific industry and the available methods of advertising, if you want to get a balance between effectiveness and cost. In the following lines, we will teach you some low budget advertising strategies which will help your business a lot.
Target specific sales leads
Usually, when your advertising budget is limited, you are forced to target the audience, which is most likely to use your products or your services. If you try to apply some marketing strategies for people who would never buy or use your services, you will waste your money, because you won’t convince them to show interest in your business. For example, if you own a beauty spa center and you send fliers to all addresses in your city, you must know that this waste of time and money won’t bring you more clients because there are plenty of old and disabled people how won’t be interested in your beauty services. As such, you should target only those people who respond positively to your products.
A great way to target only the people that match your buyer profile is by buying targeted sales leads. For this purpose, consider SalesRipe lead generating solution. Their software allows you access to millions of leads. You can segment their lead list based on the criteria that interests you. For business to consumer companies, you can target the leads based on age, sex, location and much more. For business to business companies, you can target leads based on industry, volume of sales, technological preferences and many other criteria. You can even try SalesRipe for free for 7 days to see for yourself just how many deals you can close with these types of leads.
Use social media
If you own a business, you already know that a lot of forms of social media are free and they can help you find new clients. For example, if you have a Facebook profile, your family, friend and customers can follow you. Moreover, it is an easy way to show your clients the newest services or products by posting pictures relevant to your business. On the other hand, you can choose to have a blog, where you can update all your activity and information related to your area of expertise.
You should know that working with other people in the same industry is a low budget advertising strategy. For example, if you own a business in the retail industry you may cover part of the advertising budget if another vendor will mention your company name in his ads. Moreover, another good option is to work with any similar businesses that you will find in your area. For example, if you repair electronics, you can work with a local shop which is selling these types of items or electronics pieces.